This is work for a proactive Hilton brief, to compete with homesharing companies alongside selling “The Stay” to those who never considered it.

This is the new social first unit of my agency, scrappy and promising. Here I had the privilege of being a full-stack creative, across short deadlines, big asks, small budgets, and a new landscape.

There are over 50 emojis icons I illustrated for Hilton that they use (globally) across digital and physical signage.

The innovation unit at TBWA, where I am living out my techbro dreams, building AI models and implementing new creative tech at the bleeding edge for TBWA and Omnicom as a whole. Please, see more of the works in the "tech" section.

Some of the most interesting companies I've done work for I cannot show said work for. Here are said companies. If you'd like to hear just what I've done, check my resume.

My final brief was getting Gen Z to shop at Macy’s. Challenging stuff. We made “Macy’s Mannequins” throughout the public to show the importance of choosing Your Own Style over chasing trends and fads. Macy’s would be positioned throughout this campaign as the place to do so.

This is a social calendar I did for Bacardi for the month of November.

For my advertising capstone course at UNC, The North Face was my client. I was tasked with helping a brand in a state of friction, torn between fashion trends and outdoor origins, find some competitive grounding. Rising to the challenge, I made an ownable campaign from their “Clothes the Loop” program – focused on quality and circular fashion.

View the Full Case Study (PDF)

This is work from across advertising classes I took during my time at UNC. Only the best though.

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We leveraged AI to make a custom LLM trained on Technetics brand material and nuclear energy case studies to make an email-marketing campaign, reaching across borders and accounts.

San Francisco-based FinTech company PandoPool let us work on some of their social media accounts, creating posts and strategy across LinkedIn.

WOVENWORKSPACES

A co-working start-up based in Las Vegas, we had the privilege of building out their HubSpot marketing communications, alongside designing brand assets.

Developed a market analysis (TAM-SAM-SOM) for VR MedTech company BlueRoom, aiding both their U.S. market entry strategy in health and energy sectors alongside an upcoming fundraising round.

THE DISHWASHER

Designed posters for performer, comedian, and agency friend Ethan Kim’s debut one man show in March 2024. Keep an eye on him.

theshopdot is a start-up that gathers, organizes, and weighs reputable product reviews from across the web and makes them consumable, allowing you to make the best decisions. Across sunscreens and cleansers, we gathered and designed over 320+ product photos.

FRANKLIN STREET MARKET

Franklin Street Market (FSM) is a business and brand me and my friends built at
UNC-Chapel Hill in 2021 with a screen printer, t-shirts, and some hustle.
Our journey from tees to festivals was founded on the idea of making an authentic culture
at our university and beyond for those creatives, innovators,
entrepreneurs, and hustlers in all of us; competing on and owning every stage.

I was a cofounder, creative director, and like 5 other titles—because, IYKYK.
I did not build this alone.

$125K+

In total revenues since 2021

$45K+

Fundraised for festivals

3,000+

Average attendance across festivals

2022

Our first festival. A 2-day event with 3,600+ people, 80+ local vendros, a six-piece clothing drop, several after parties, and infinite lessons and memories.

Rich the Kid

Stunna4Vegas

2023

FSM Fest 22 went so well that UNC’s activities board reached out to partner with us for their annual Jubilee festival. Another success.

Young Nudy

2023

This was our last festival. Here, we aimed for newer artists, up and coming on the scene.
And, we got em.

Tana

Veeze

333,393

Impressions during FSM Festival campaign.

43,868

Profile interactions during festival.

92%

Audience in target range (18-34)

We achieved these numbers through a lot of means. Some Meta ads, some out of home, some word of mouth and some bullshit. But listen, that's how you get where you need to go.