Client + Professional Work
Below is the work I’ve done for clients, whether via school or through free lance work. Work ranges from various industries and partners.
Worldwide
In the summer of 23, I did a lot with BBDO. I AD’d a social strategy and calendar for Bacardi liquor, making over 150+ social media posts across brands and accounts. After this, I worked with Mars’ pet care brands, where I made hundreds of online banner ads. I also workshopped some Meta VR strategies during my time as well. The work ended with a pitch for a Gen Z campaign targeted towards Macy’s. I was also able to help workshop the charge on sustainability in advertising, shaping data and creativity into industry benchmarks. I don’t have access to everything I made, but I’ve put a glance below.
My final brief was getting Gen Z to shop at Macy’s. Challenging stuff.
Our plan was to get Gen Z, who are maturing and in pursuit of finding their personal style, to turn to Macy’s as a trusted place where they can Own Their Style from the foundation up.
The mannequins were one of these activations – through public and expressive displays, these mannequins will explore and convey the importance of foundations in making a starting point for your style – alongside critiquing fast fashion and shiny object syndrome.
This is the Retail Statue. It’s a piece of art, and it’ll have something to say. We’ve geared the displays for earned media and theatre, and planned to parlay it with other activations as well.
“LEAVE ONLY FOOTPRINTS BEHIND”
hand/fist agency
An agency I founded to run all of my freelance clients through – from a VR Health company to nuclear energy sealing manufacturers and fin-tech start-ups.
Crafted campaigns that transformed how ambitious professionals and businesses engage with their workspaces. Accomplished this with narratives and strategies that not only resonate with our audience but also take them to the next stage.
Leveraging the power of HubSpot, I’ve been able to truly enhance Woven’s email marketing campaigns with sequencing and workflows, ensuring that every message we send stands out in the inbox.
Designed social media marketing campaigns for PandoPool, a Silicon-Valley fintech startup that organizes hundreds of millions in income-pools for start-ups. Work was primarily focused on mainly creative direction via graphic and post-creation, which balanced technical jargon with visual appeal.
Developed a market analysis (TAM-SAM-SOM) for VR MedTech company BlueRoom, aiding both their U.S. market entry strategy in health and energy sectors alongside an upcoming fundraising round.
Authored a detailed article and marketing push on newly released drone detection technology for AirWarden, one of the leading drone detection companies in the Americas, aligning with their existing content and enhancing their market presence.
The ODUM Institute
For UNC’s Odum Institute’s I did a good deal. I helped them develop a digital narrative, distilling complex social science research into engaging online content.I streamlined ODUM’s marketing strategy, boosting course sign-ups through targeted social media campaigns.
UNC’s ADVERTISING CREATIVE
Work I did for another CapStone course at UNC. I was given two clients to work with, and below is that work.
Oura Smart Ring
For this class, my client was Oura Smart Ring. Focusing on the company’s edge and target, my campaign focused on those wellness-minded, young and hungry, white-collar late-night grinders who often put the most important part of their day – sleep – on the backburner.
Touch of Gray
The second client I handled was Touch of Gray – a product I hope I don’t have to use for a very long time. However, sometimes, it’s time. So for the future me’s out there, I AD’d a strong campaign to call them to action and fight back against father time. I think George Clooney uses this.
