Franklin Street Market (FSM) is a business and brand me and my friends built at
UNC-Chapel Hill in 2021 with a screen printer, t-shirts, and some hustle.
Our journey from tees to festivals was founded on the idea of making an authentic culture
at our university and beyond for those creatives, innovators,
entrepreneurs, and hustlers in all of us; competing on and owning every stage.
I was a cofounder, creative director, and like 5 other titles—because, IYKYK.
I did not build this alone.
In total revenues since 2021
Fundraised for festivals
Average attendance across festivals
Our first festival. A 2-day event with 3,600+ people, 80+ local vendors, a six-piece clothing drop, several after parties, and infinite lessons and memories.
Rich the Kid
Stunna4Vegas
FSM Fest 22 went so well that UNC’s activities board reached out to partner with us for their annual Jubilee festival. Another success.
Young Nudy
This was our last festival. Here, we aimed for newer artists, up and coming on the scene.
And, we got em.
Tana
Veeze
Impressions during FSM Festival campaign.
Profile interactions during festival.
Audience in target range (18-34)
We achieved these numbers through a lot of means. Some Meta ads, some out of home, some word of mouth and some bullshit. But listen, that's how you get where you need to go.
